Pak designers bring makeover for Indian bridal lineIt's long kurtas with ghararas and shararas, and colours like black,
white and cream, unheard in the Indian bridal wear lines, which
Pakistani designers are set to offer to the couture bridal market of the
country, through the newly opened PFDC - The Boulevard, a one-stop shop
for designer wear from across the border.
PFDC (Pakistan Fashion
Design Council) - The Boulevard houses designs by as many as 18
designers from the neighbouring country. It will offer a wider range
than what's already available in the Indian market, says Mini Bindra,
the brainchild behind bringing PFDC to India.
"PFDC is bringing a
wide range of designs, cuts, embroidery, colours from which the Indian
consumers can choose. We are hoping for a positive response as the
Indian consumers will be getting a variety of products to choose from,"
Bindra told IANS on the sidelines of the launch of the store here
Thursday.
"The Pakistani cuts, colours and styling is very
different from what we see here in India. For example, they use a lots
of ecru and cream in their bridals, which we don't get to see here in
India.
"This would give a variety to choose from, for our Indian
customers. These designs would add another new concept to their
wardrobe. Saris are always in vogue in India, whereas Pakistani fusion
salwar-kurta is relevant for anywhere in the world. The switch can be a
starting point I feel," she added.
Popular Pakistani labels
including Karma, Libas, Kamiar Rokni, Hassan Sheheryar Yasin (HSY), Elan
Design House, Sana Safinaz, Asifa Nabeel, Sonia Azhar, Fahad Hussayn,
Nickie Nina, Iman Ahmed (Body Focus Museum), Nida Azwer, Ayesha
Hashwani, Feeha Jamshed, Umar Sayeed, Rizwan Beyg, Layla Chatoor and
Nasreen Shaikh, will retail their creations through the store, situated
in South Extension market here.
Sehyr Saigol, chairperson, PFDC,
says the idea of opening the first such store here came naturally to
them as India and Pakistan share same culture and history.
"We
have a commonality between India and Pakistan in terms of our spoken
language, culture, history and heritage. So there is a huge interest in
each other.
"Although some of our designers have already explored
the markets in India, we at PFDC are here to formalise the business of
fashion with the opening of our franchise in New Delhi," Saigol told
IANS.
Spread in an area of 5,500 sq ft, the store personifies a
classic and modern approach with interiors designed to highlight
Pakistani culture. From extraordinary flower vases to larger then life
chandeliers, the store has everything that an art enthusiast will look
for.
The designs displayed are mix of modern and contemporary clothes with hints of Islamic hints and patterns.
Aneela
Shah, the representative of brand Elan, says such initiatives will
definitely help in bringing the two countries together.
"I always
felt that people-to-people interactions and this sort of an initiative
will always make us closer. We have always been very interested in each
other's work as we share the same niche," Shah told IANS.
The collection at design store starts from Rs 10,000 and goes up to Rs.10 lakh.
Pak designers bring makeover for Indian bridal line
