Are wrist watches going out of fashion?
More and more people- around one in four- are now turning to
electronic devices like mobile phones or tablet computers to check the
time, and wrist watches may soon fall out of fashion, a study has found.
According
to the Daily Mail, the percentage of people preferring to check the
time on mobile devices has gone up from 18 percent just a year ago.
Among
people under 35, the proportion relying on digital devices for
timekeeping is even higher, at four in 10, says the study by market
analysts Mintel.
"As mobile phones allow consumers to do lots of
things, watches need to become more technical and have multiple
functions as well as telling the time, such as GPS, temperature gauge,
etc," the study said.
The report, which surveyed 1,522 adults,
found that in an office setting, using a watch to tell the time is seen
as looking more professional, while taking out a mobile phone in a
meeting was viewed as time wasting.
The Professional Jeweller
magazine said watch sales were steady in Britain, but the market is
split between cheap trendy timepieces and luxury brands.
