Marketing services agency Impact Marketing Services will organise a
three-day entertainment and shopping extravaganza in London that will
feature top Bollywood artists and showcase Indian goods and services.
"India Utsav" will be held Oct 5-7 at Harrow Leisure Centre in London.
"India
Utsav is an initiative by Impact to bridge the emotional and physical
gap between an Indian and his/her home country, India," Impact Marketing
Services said in a statement.
The event is aimed at providing
complete family entertainment and give the Indian diaspora an
opportunity to buy traditional Indian goods like handicraft, jewellery
and garments.
It will also have food court serving Indian
cuisines and there will be exhibition showcasing best of Indian
properties, medical facilities, educational options among others.
Rajesh
Menon, managing director, Impact said the event is aimed at providing
rewarding opportunities for participants as well as visitors. These
include puppet show, mehendi application, shopping for saris, bangles,
pickles and handicraft, and even exploring options for booking property,
exploring advanced and affordable medical facilities and educational
opportunities.
Entrance to the exhibition will be free. However,
there will be charges for attending evening shows like music and dance
performances.
"We will bring popular artists from Bollywood for
the evening shows. They will include music, theatre and dance
performances. These shows will be ticketed but the amount will be such
that it will suit every budget," said Sanjeev De, director with Impact.
De
said his company decided to organise the event on its own after
executing this high-profile international events for clients.
"After
having successfully executed international events for our clients, we
decided to work backwards this time and launch an event of our own, an
event or a brand property that becomes synonymous with Impact," De said.
"It is an organic growth for us. We have always wanted to fill
in this gap that we know exists between an NRI and India. It is, in
fact, a matter of pride that we can do something like this."
Exhibition in London to showcase Indian culture, goods
